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The history of the Nike Air Max 90

The Nike Air Max 90 is a popular sneaker that was released by Nike in 1990. The shoe was designed by Tinker Hatfield and was intended to support runners with a comfortable fit and visible air pocket in the sole. The Nike Air Max 90, succeeding the Air Max 1, earned its name by being the first in the Air Max line to take inspiration from the year it was unleashed—1990. Quite a strategic move in the sneaker timeline!
 
 
Actually, the Air Max 90 is the third Air Max in the series. Therefor you sometimes read ‘Air Max 90 (III)’ on boxes. In the 30 year anniversary in 2020 they recalled the model as Air Max III.
 
Did you know: Only fake webshops would call the AM1 an Air Max 87. The Air Max Light is the second Air Max (Air Max II). 
 
 
The Nike Air Max 90 has become an icon in the sneaker industry and continues to be a popular choice for both sports and fashion. It is available in a wide variety of colors and designs and is appreciated for its comfort, style and history. There are a few things that make the Nike Air Max 90 legendary:
 
Visible air pocket: One of the most striking features of the Nike Air Max 90 is the large air unit in the sole that is visible from the outside. This was a revolutionary innovation vanuit de AM1 because air soles were always hidden under the sole until 1987. The visible bubble in the Nike Air Max 90 not only provided additional cushioning and comfort, but also made the shoe unique in its aesthetic.
 
Comfort: The Nike Air Max 90 is designed to support runners with a comfortable fit and cushioning. The shoe has a padded tongue and collar for extra comfort, and the air pocket in the sole provides extra cushioning for the feet. This makes the Nike Air Max 90 a popular choice for those looking for comfortable sneakers for feet issues.
 
Style: In addition to its functional features, the Nike Air Max 90 is also a popular choice for those looking for a stylish sneaker. The shoe is available in a wide range of colors and designs, so there is a suitable pair for everyone. It’s a fashion statement.
 
Culture: The Nike Air Max 90 is part of a long and rich history of innovation and success in the sneaker culture. It’s part of the worldwide hiphop industry and as a matter of course also the Dutch gabber culture. 
 
 
The most well known colorway is the Infrared. The Nike Air Max 90 Infrared is a iconic sneaker silhouette as it’s the very first Nike Air Max 90 colorway. The sneakers are known for their distinctive Infrared color, which is a bright red-orange hue. The AM90 Infrared features a leather and mesh upper and has a visible air unit in the heel for added comfort and support. The sneakers are popular as casual shoes and are often worn as part of a casual or athletic outfit.
 
 
In the years following the launch of the Nike Air Max 90, Nike continued to develop the Air Max concept with the release of new models, such as the Nike Air Max 95 and Nike Air Max 97. In these years there were no new 90 releases. But still, the Nike Air Max 90 remained a popular choice for people looking for a comfortable and stylish sneaker. Therefor 2001 have been a very important 90 year with many fresh new releases. Starting with a white leather 90 with navy details. From that moment every year would be fulfilled with many releases.
Today, the Nike Air Max 90 continues to be a popular shoe for both sports and fashion. Whether you’re running or just looking for a comfortable and stylish sneaker, the Nike Air Max 90 is definitely a great choice. The Nike Air Max 90 is worn by people of all ages and backgrounds. Nike celebrated it’s big success and thirty year anniversary with a OG retro Air Max III Recrafted pack in 2020.
 
 
After releasing the first anniversary colorways, more great retro colors followed. Of course, the Infrared was part of it. The vintage box is absolutely a finishing touch of this must have release. 
 
 
To us personally, the Air Max 90 is the very best runner up, after the historical legendary Air Max 1. The disadvantage of the 90 model is the paint cracking midsole of older pairs. But honestly, as true AM1 collectors, we have to say that the the comfort might even be better than the Air Max 1. 
 
  
 
 
Nike
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